Per this story on the NY Post Anheuser-Busch, the makers of the popular American beer Budweiser, is suing Major League Baseball for refusing to renew their sponsorship deal as "the exclusive beer of America's Pastime". Anheuser-Busch is claiming both sides agreed to to terms back in April but that the league skirted out of the deal in September.
Here are some quotes from the suit:
"Anheuser-Busch has spent decades, and millions of dollars, building the reputation and goodwill of Budweiser and other Anheuser-Busch brands with these fans," the suit says. "Their loss would be unquantifiable."
Major League Baseball is citing an agreement Anheuser-Busch signed with the NFL to become "the official and exclusive beer sponsor of the National Football League" back in May, claiming the agreement would cause a change in "marketplace dynamics". The deal with the NFL goes into effect next season.
Sounds like Anheuser-Busch is trying to get a monopoly as a professional beer sponsor for big league sports. Nonetheless, it's an interesting lawsuit to follow if you're into marketing and things of that nature.
I guess Budweiser can't have their beer and drink it too (sorry, bad pun?)
-ALR
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