This is easy to piece together; the Lakers play in Los Angeles, the home of Hollywood. Kobe Bryant is one of the game best and most recognizable players (if not the biggest). So it's only fitting that Nike and director Robert Rodriguez team up for a viral movie to be released during all-star weekend, which will be hosted at Staples Center in February. Here is some info about the film, per this report by the OC Register's Kevin Ding:
The movie will be released – and figures to go viral, Nike surely assumes – in its entirety in mid-February at All-Star weekend, when the game for which Bryant is the leading fan vote-getter will be played at Staples Center. It is all being done as a promotion for the Zoom Kobe VI shoe and Bryant’s new “True Colors” apparel line.
The movie will be billed this way: “The world’s best basketball player. … Biggest challenge yet. … Kobe Bryant is the Black Mamba. … A Robert Rodriguez film.”
Another day, another distraction maybe? I would say yes but if you think about it, how many Phil Jackson coached teams were without drama of some kind? And the man HAS won 11 championships, so he just might know what he's doing when it comes down to it.
Here are a couple short trailers for the movie. Enjoy.
-ALR
The game play is so awesome.
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